Renting before buying is the prevailing trend among Generation Z, and it can benefit you. You just have to decide to invest in properties and take advantage of target audiences, such as the current Generation Z.
With a real estate investment, you can become the lessor of the so-called centennials, individuals born in the late 1990s and early 2000s (1995-2015). This way, you ensure profits that will increase over time, depending on the type of property and location you choose.
The centennials, a path of opportunity
It is estimated that in Mexico, there are 26 million Generation Z individuals, of which 89% prefer to rent a property rather than buy it*. In other words, approximately 500,000 centennials prefer renting. Such a trend represents a significant opportunity for those looking to invest in real estate with a business-oriented vision.
We are talking about purchasing properties for renting. If you acquire a vacation-type residence, you will have centennials as potential clients, allowing you to achieve excellent returns and investment yields.
Take advantage of their preferences and tastes
Smart investments are those that take into account potential target audiences. In the real estate sector, considering the opportunity presented by Generation Z, it will be beneficial for you to take into account their interest in flexible residences and environmental sustainability.
Most centennials look for versatile housing options such as apartments. They prefer projects with green areas and a focus on wellness, as nature is a factor that attracts them to rental properties.
These preferences make the Mexican Caribbean an ideal destination for them, given the tropical lifestyle, predominant nature, and the offering of sea, sun, and sand in the region.
Decide and earn more with Generation Z
The benefits of investing are growing in the Riviera Maya, as there is no destination like it in Mexico. Additionally, with centennials and their search for housing, you have the opportunity to maximize your capital.
Imagine the reach of your investment if you acquire luxury residences that meet the needs of young people. You just have to invest in the best properties, and for that, you have Grupo Emerita; we are experts in residential projects in the Mexican Caribbean.
Take the step and invest with us to start winning in the Riviera Maya, "the paradise for all generations.
*Source: Inmobiliare Real State News
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